Begin by stating your purpose and care: “I want to help you succeed on client calls because your insights matter.” Ask permission to share observations. This primes the brain for partnership, lowers perceived threat, and frames everything as a joint investment in capability and trust.
Prefer neutral, observable words over labels. Say, “In yesterday’s demo, when the client asked about pricing, you answered before finishing discovery,” instead of “You’re impulsive.” Swap certainty for curiosity with phrases like “I might be missing something,” keeping space for clarification and preserving dignity while learning unfolds.